TORONTO: For decades Queen Street West has been one of Toronto’s trendiest neighbourhoods. To bring this reputation into 2019, the Queen Street West BIA has rebranded, with a new logo, a new website, an improved online presence, and exciting new events and partnerships set to begin early next year.
This change has been undertaken with the guidance of Ireland+Hall Communications Inc., the agency of record for the BIA, alongside branding experts Orange Bazooka and brand creators A Nerd’s World.
As we have been partnered with the Queen West BIA for some time now, we have become extremely familiar with the chic image they have cultivated. Together we felt there was an opportunity to create something that highlights the energy and vibrancy of Queen West, said Morris Guido and Rob Worling, Managing Partners for Orange Bazooka.
Since the 1980s, Queen Street West has been known for its unique mix of local shops, clubs, and restaurants. It houses countless significant landmarks in the Toronto arts scene, including the Ontario College of Art and Design, the MuchMusic building, and the Horseshoe Tavern. Queen West has recently expanded to include major global brands such as Zara, H&M, American Eagle, Asics, and the upcoming MEC flagship building, while still providing an inclusive space to host the boutique-sized specialty stores they are known for.
Queen Street West is updating its brand to appeal to a more digitally-focused society while still retaining its original charm. The brand reconstruction consists of a new, contemporary logo and an updated online and social media presence which includes a modernized website www.queenstreetwest.ca set to launch in mid to late December 2018.
It is very exciting to work with such a popular and well-known neighbourhood. We were able to combine their image with our expertise in the digital world to create elements that reflect what Queen West is famous for, said Orlando Ismael, Project Manager for A Nerd’s World.
Queen Street West had an amazing 2018 with several well-received signature events including Drag On Queen during Toronto Pride and Out of Site during Nuit Blanche. Keeping the momentum going into next year, Queen West will be running exciting new signature events along with past favourites to once again set the standard for trendy neighbourhoods in Toronto.
Our goal was to create an image of Queen West that matches people’s thoughts and perceptions. The teams at Ireland+Hall, Orange Bazooka and A Nerd’s World have done amazing work and completely captured the aesthetic and energy of Queen Street West, said Shamez Amlani, Chair of the Queen West BIA.